Client:
The Royal Institute of Traditional Arts

Industry:
- Government

Services:
- Brand Strategy
- Brand Design

The Royal Institute of Traditional Arts recognized the need to reach a broader, younger audience and effectively communicate Saudi Arabia's cultural heritage and traditional arts. To achieve this goal, we worked on a complete rebranding project, including brand naming and identity development.

Through extensive research and creative exploration, we came up with the name (ورث WRTH), which reflects the brand's core purpose and creates a memorable representation of the institute. 

We also crafted a brand identity that reflects Saudi Arabia's rich heritage and evokes royalty, featuring a brand crest for added depth and visual storytelling. This holistic approach resulted in a cohesive and compelling brand identity that effectively communicates the institute's traditional heritage to a wider audience.