Client:
MICS

Industry:
Media & Content

Services:

• Logo & Visual Language Development
• Arabic Display Typeface Development
• Brand Applications
• Brand Guidelines

Overview:

MICS is a media and content brand built around a diverse range of stories, voices, and ideas.

Our role was to develop a distinctive brand identity that could bring this diversity together under one recognizable visual language. The identity needed to feel bold and contemporary while remaining flexible enough to work across different types of content and brand touchpoint.

From the logo and visual language to a dedicated Arabic display typeface and brand applications, every element was developed as part of one cohesive identity system.

Challenge

The challenge was to create a system that could be expressive without becoming inconsistent, allowing the brand to adapt across different formats while maintaining a clear visual identity.

The brand also required a distinctive Arabic presence, with typography playing an important role in establishing its personality and making the identity feel native to its audience.

Solution

We developed a flexible visual identity centered around a distinctive logo and a visual language designed to adapt across different content and applications.

A custom Arabic display typeface was developed specifically for the brand, giving MICS a unique typographic voice and strengthening its presence across Arabic communications. The identity was then extended into a range of brand applications, ensuring the visual language could work consistently across different touch-points.

Finally, we brought the complete system together in a comprehensive brand guideline, providing a clear framework for how the identity should be used and maintained.

In collaboration with Almasbak, we designed and developed a custom display typeface for Mics, created to become a key element of its visual system and a distinctive typographic voice that reflects the brand’s diversity and multidisciplinary nature.

The typeface was designed to balance clarity with character, while offering the flexibility to adapt across different contexts and applications. It strengthens Mics’ visual presence and brings greater consistency and recognition to the way the brand communicates.