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Client:

FlyAkeed


Industry:

Tourism


Services:

Tourism
Traveling
Hospitality
Online Booking Agency (Flights/Hotels)

Combining business and personal travel experience

FlyAkeed, a travel solution, initially gained success as a booking confirmation app for last-minute travel. However, as the travel app market became saturated with well-established competitors, it became clear that a pivot was necessary to sustain and grow the business. The company recognized the need to explore new opportunities within the travel ecosystem, including other modes of transportation and travel services. The strategic goal was to reposition FlyAkeed as a leading corporate travel services agency, providing a comprehensive and personalized experience for the Kingdom and the region.

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Challenge

The primary challenge for FlyAkeed was to redefine its value proposition and differentiate itself in a highly competitive market. The company needed to shift its focus from last-minute bookings to corporate travel and create acomprehensive brand strategy that would make travel seamless, hassle-free, and tailored to the needs of corporate clients. Additionally, FlyAkeed wanted to retain its existing brand equity while elevating the overall experience, establishing trust and professionalism, and ensuring future adaptability beyond flying.

Solution

We started by understanding the FlyAkeed brand and the added value it provides to its customers. We then began developing multiple creative options until we settled on a modern and friendly visual identity that gives a refreshing vibe to the target audience once they interact with the brand on the app/website. The color palette was subtle yet cheerful, and the typography was modern and approachable. We also designed brand applications. We ensured the visual language was agile enough to adapt to all types of content since FlyAkeed is active on social channels to advertise destinations and services.

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