Client:
Urban Company / Yammak
Industry:
- Full-stack Home Services
Services:
- Brand Strategy
- Naming Strategy
- Brand Identity Design
Project Overview
Yammak is a new sub-brand developed under the umbrella of Urban Company to serve the Saudi market. The initiative aims to introduce a distinct identity that resonates with local culture while remaining aligned with the core values and structure of the parent brand. The project focuses on creating a relevant presence that addresses regional needs through a culturally aware and locally adapted strategy.
Naming Strategy
To support this localized positioning, a dedicated naming process was conducted to craft a name that blends familiarity with strategic intent. The result was "Yammak" a word rooted in the Saudi dialect that conveys friendliness, care, and approachability. Its conversational tone and cultural resonance allow the brand to build emotional connection and trust with its audience, standing apart from competitors in the home services sector.
