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Client:
Saudi Authority for Accredited Valuers (TAQEEM)

Industry:
Government

Services:
Brand strength check
Brand strategy
Brand Identity design
Experience design
Brand Architecture
Sub-branding Design
Brand Guidelines

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Guiding the profession toward national progress

Saudi Authority for Accredited Valuers (TAQEEM) is the regulator of the valuation profession in Saudi Arabia. Taqeem also provides training courses that accredit and qualify practitioners based on international practices. Valuation contributes to preserving rights and achieving justice through providing professional services and high-quality valuation reports.

Throughout their journey, they focused on being the authority in applying and upholding international standards in the valuations of Businesses, Real estate, Vehicle Damages, Precious Metals, Machinery, and Equipment.

In Alignment with the strategic ambition of the Kingdom 2030 vision, we have collaborated with their team in developing their new Vision, sampling their Brand Experience, and rethinking their approach to managing their portfolio of brands. This resulted in a new refined vision of elevating the valuation profession in Saudi Arabia to be an international leader while catering to advanced valuators in the kingdom. 




The TAQEEM logo is a visual representation of the brand's values and identity. It features a palm and sword symbol, which is an emblem representing the Kingdom of Saudi Arabia. The "=" sign within the logo signifies the reaching of value during the valuation process, a critical element of every valuation practice. The color palette, with blue symbolizing trust and green representing authority, further reinforces the brand values. The overall design is clean, straightforward, and memorable, with a focus on typography and negative space. This visual identity inspires trust and conveys professionalism, setting TAQEEM apart from other governmental entities.

We have built a visual language that speaks through the logo, giving the brand the professional look and modernity that fits TAQEEM. To provide consistency and recognition with the portfolio and Sub-brands of TAQEEEM  (ACADEMY and QAYM Platform), we worked on adapting their identities and Look and feel to be in harmony with the TAQEEM mother brand.

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