Saudi National Team Support Campaign
Construction & Development
- Brand Strategy
- Brand Identity Design
- Brand Experience Design
- Brand Guidelines
Kidanah is considered to be the executional arm of the Royal Commission for Makkah city and the holy sites. The mandate was to elevate the experience of the holy site visitors and the quality of living beyond the 5 days of Hajj season.
The challenge was how to create the right brand identity and voice for a leading real state developer and construction firm while maintaining the right amount of connection to the Royal commission of Makkah and the spiritual aspect of serving the holy sites.
We refined the brand strategy to inform a visual identity that positioned Kidana as the master developer for the three sacred sites; Arafat, Mena and Muzdalifa. The brand personality balanced the need for a trustworthy leader and a capable developer with international standards. The logo and design elements were inspired by the ripples of Kidana Well at Mena and depicted the continuous development of the sites all year long;