Halal

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Client:
Halal
Sector:
Government
Industry:
Organization for Standardization
Services:
• Brand Strategy
• Brand Identity Design

To support the Saudi Halal Center's ambition, and under the patronage of the Saudi Food and Drug Authority, We were tasked to rebrand Halal as a global symbol of quality, trust, and transparency.

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Gene partnered with Saudi Halal Center to transform their aspirations into a cohesive visual identity that embodies the brand's essence and reflects its quality. We developed an identity that reflects the brand's vision and values, ensuring Halal resonates with both local and global audiences.

By establishing a unified and iconic global symbol, the brand sets new benchmarks across sectors—food, pharmaceuticals, beauty, and manufacturing—reflecting the highest standards of ethics, innovation, and reliability.

It positions Halal as a trusted symbol for all, uniting global audiences under a shared promise of integrity, progress, and inclusivity.

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At Gene, we’re proud to have brought this brand to life, crafting an identity that inspires and elevates its vision.

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The challenge lies in creating a global halal brand that captures the trust and loyalty of people worldwide.

This brand must leave a strong and lasting impression, symbolizing the values of quality, ethics, and transparency that resonate deeply with both Muslim and non-Muslim audiences.

Major islamic countries have their own halal certification bodies that cause a lot of confusion and fade of trust for consumers seeing many brand and seals on products that required having a unified brand with partnership of many countries and leader in setting standards.

Beyond food, this brand has the potential to become a beacon
of innovation and leadership in halal certification, setting benchmarks for quality and standards in various sectors.

Halal aims to unify global markets under a shared standard of excellence, fostering connections between consumers across industries, from food and pharmaceuticals to beauty and manufacturing.

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The Halal logo embodies the brand’s commitment to quality, trust, and global responsibility. The circular green seal signifies reliability and compliance, reinforcing its role as a trusted certification across borders. The clean, modern typography reinforces clarity and trust, making the mark both distinctive and approachable across global audiences.

Rooted in collaboration and innovation, the logo stands as a global symbol of assurance—positioning Halal as the leading reference for integrity, safety, and excellence in halal standards worldwide.

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The Saudi Halal Center positions the “Halal” certification mark as a universal standard that reflects quality, collaboration, global responsibility, and reliability.

More than a label, it is a trusted symbol rooted in Saudi Arabia’s leadership and commitment to setting benchmarks for integrity and innovation in Halal certification.

The visual identity translates these values into a modern, flexible system that communicates trustworthiness, specialization, and responsibility across industries.

By serving as a global reference for Halal, the mark empowers consumers with confidence, supports businesses in accessing new markets, and reinforces the Kingdom’s role in shaping a unified and credible Halal ecosystem worldwide.

While the “Halal” mark stands as a universal symbol of trust and quality, it is powered by the Saudi Halal Center — the authority behind its standards, certification, and global recognition.

The Center plays a vital role in safeguarding integrity, ensuring compliance, and positioning Saudi Arabia as the leading global reference for Halal.