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Client:
Center for Government Communication (CGC)
Project:
Hajj Media Hub
Industry:
Events
Sector:
Government
Services:
- Brand Strategy
- Brand Identity Design

Overview
In its second year, the Hajj Media Hub continues to serve as a central platform that brings together local and international media to cover the spiritual, humanitarian, and logistical dimensions of Hajj. As a collaborative space supported by cutting-edge infrastructure and real-time information access.

The core idea driving HMH's branding is “radiance”, symbolizing the spread of light, knowledge, and truth from a single source outward.

Just as the message of Hajj touches hearts around the world, the Media Hub becomes the starting point of shared narratives, where information and inspiration radiate globally, uniting people in understanding, clarity, and peace.

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The Logo

we refined the Hajj Media Hub logo by evolving it from six to eight shapes, drawing closer to Islamic geometric balance. This update enhances visual harmony while preserving the core concept: connections radiating from the Kaaba.

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